1. Revenue: Revenue refers to the total income generated by a company from its primary activities, such as sales of products or services. It is a key financial metric that helps assess a company's performance and growth.

2. Profit: Profit is the financial gain earned by a company after deducting all expenses, including costs of production, taxes, and interest. It indicates the amount of money a business retains after covering its costs and is a measure of its financial success.

3. Gross Margin: Gross margin is the difference between the revenue and the cost of goods sold (COGS). It represents the profitability of a company's core operations, excluding other expenses like marketing or administrative costs. Gross margin is expressed as a percentage.

4. Net Income: Net income, also known as net profit or the bottom line, is the remaining profit after subtracting all expenses from revenue. It represents the overall profitability of a business and is often used to assess its financial health and performance.

5. Assets: Assets are resources or properties owned by a company that have economic value and can be used to generate future benefits. They can include physical assets like machinery, equipment, and buildings, as well as intangible assets like patents, trademarks, or intellectual property.

6. Liabilities: Liabilities are the financial obligations or debts owed by a company to other parties. They can include loans, accounts payable, accrued expenses, or other obligations. Liabilities are crucial for evaluating a company's financial solvency and its ability to meet its financial commitments.

7. Equity: Equity represents the ownership interest in a company. It is the residual interest in the assets of the company after deducting liabilities. Equity can be held by shareholders or owners and is often referred to as shareholders' equity or net worth.

8. Cash Flow: Cash flow refers to the movement of money in and out of a company over a specific period. Positive cash flow indicates that more cash is coming into the company than going out, while negative cash flow suggests the opposite. Monitoring cash flow is essential for assessing a company's liquidity and financial stability.

9. Return on Investment (ROI): ROI is a financial metric used to evaluate the profitability of an investment. It measures the return or profit generated relative to the investment's cost. ROI is expressed as a percentage and helps assess the efficiency and effectiveness of investment decisions.

10. Market Share: Market share refers to a company's portion or percentage of the total sales within a specific market or industry. It indicates a company's competitive position and can be used to evaluate its market strength and growth potential.

11. Branding: Branding encompasses the activities and strategies undertaken by a company to establish and promote its brand identity. It involves creating a distinct image, reputation, and perception in the minds of consumers to differentiate from competitors.

12. Marketing: Marketing refers to the activities a company undertakes to promote and sell its products or services. It involves market research, advertising, pricing, distribution, and other strategies to reach and engage with target customers.

13. Supply Chain: A supply chain refers to the entire network of organizations, people, activities, resources, and technologies involved in the production, distribution, and delivery of goods or services to the end consumer. It includes suppliers, manufacturers, distributors, retailers, and logistics providers.

14. Stakeholders: Stakeholders are individuals or groups who have an interest or stake in a company's activities, operations, or outcomes. They can include shareholders.

15. « Responsabilité sociale des entreprises » is a French term that translates to "Corporate Social Responsibility" in English. It refers to the concept and practice of businesses taking into account their social and environmental impact alongside their economic activities.